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Analytics, AI, and GEO insights.

Practical writing on analytics, AI Analytics, GEO, marketing, and e-commerce from the Coefficient Analytics team.

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Ask, Don't Query: How AI Analytics Changes the Way Teams Use DataMost people never open the dashboard because they don't know what to click. Here's how asking plain-English questions changes who actually uses analytics.
Maya ChenRead article
E-commerce7 Ways to Reduce Checkout Abandonment Without Redesigning Your StoreMost checkout abandonment isn't a design problem — it's a visibility problem. Here's how to find where shoppers drop off and fix it without a rebuild.Priya Raman
GEOWhat Is GEO? A Marketer's Guide to Generative Engine OptimizationAs more people get answers from AI chat interfaces instead of search results, being findable means something new. Here's what GEO actually involves.Jordan Ellis
DataConnecting GA4 and Meta Ads: A Practical Guide to Unified ReportingTraffic data lives in one tool, ad spend in another, and nobody has time to reconcile spreadsheets. Here's how to bring the two together cleanly.Sam Whitfield
MarketingMarketing Attribution 101: Making Sense of Multi-Channel JourneysNo single channel deserves all the credit, but most reporting still pretends otherwise. A practical primer on attribution models and when to use each.Alex Kim
AnalyticsThe Dashboard Metrics That Actually Matter (And the Ones That Don't)Vanity metrics are easy to track and easy to misread. Here's a framework for deciding what belongs on your team's dashboard — and what to retire.Dana Reyes
AI AnalyticsWhy Brands Are Starting to Track Their AI VisibilitySearch rankings used to be the whole story. Now brands also need to know how they show up when someone asks an AI assistant for a recommendation.Chris Patel
Product UpdatesWhat's New in Coefficient: Q3 Product RoundupA look back at what shipped this quarter — from AI Analytics improvements to faster syncs — and what it means for how your team works with data.Taylor Brooks

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