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Coeff IQ
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Analytics, GEO, and marketing insights.

Practical writing on analytics, GEO, marketing measurement, and e-commerce from the Coeff IQ team.

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The Dashboard Metrics That Actually Matter (And the Ones That Don't)Vanity metrics are easy to track and easy to misread. Here's a framework for deciding what belongs on your team's dashboard — and what to retire.
Dana ReyesRead article
E-commerce7 Ways to Reduce Checkout Abandonment Without Redesigning Your StoreMost checkout abandonment isn't a design problem — it's a visibility problem. Here's how to find where shoppers drop off and fix it without a rebuild.Priya Raman
GEOWhat Is GEO? A Marketer's Guide to Generative Engine OptimizationAs more people get answers from AI chat interfaces instead of search results, being findable means something new. Here's what GEO actually involves.Jordan Ellis
DataConnecting GA4 and Meta Ads: A Practical Guide to Unified ReportingTraffic data lives in one tool, ad spend in another, and nobody has time to reconcile spreadsheets. Here's how to bring the two together cleanly.Sam Whitfield
MarketingMarketing Attribution 101: Making Sense of Multi-Channel JourneysNo single channel deserves all the credit, but most reporting still pretends otherwise. A practical primer on attribution models and when to use each.Alex Kim
Product UpdatesWhat's New in Coeff IQ: Q3 Product RoundupA look back at what shipped this quarter — from new integrations to faster dashboard load times — and what it means for how your team works with data.Taylor Brooks

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