Plan changes can be made at any time from billing settings. This article covers what happens when you upgrade or downgrade.
Upgrading
An upgrade takes effect immediately, unlocking additional capacity — like more websites, data sources, or team members — right away rather than at the start of the next billing cycle. You're charged the prorated difference for the rest of the current billing period, and the exact amount is shown before you confirm.
Downgrading
A downgrade takes effect at your next renewal rather than immediately. You keep your current plan until then, nothing is charged or credited when you request it, and the renewal is billed at the lower plan's price. You can withdraw a scheduled downgrade before it takes effect. If your usage exceeds the new plan's limits when the downgrade takes effect, the excess websites become read-only rather than being deleted, and are restored if you upgrade again or reduce usage.
What happens to data during a downgrade
Downgrading doesn't delete historical data. If a downgrade requires reducing the number of active data sources or workspaces, the ones you disconnect or archive retain their historical data and can be reconnected or restored later if you upgrade again.
Canceling entirely
Canceling a subscription can also be done from billing settings. Canceled accounts retain access through the end of the current billing period, after which the account is deactivated rather than immediately deleted, consistent with how downgrades are handled.